Blogs are a dime-a-dozen with over 600 million available on the web. Blogging has been very popular, but it's slowing down, with only 12% growth since 2015. And many bloggers report it's become harder to get traffic.
Still, blogging remains a profitable and powerful marketing tool, with 57% of marketers saying that they have gained customers through blogging. With 53% of marketers declaring it their top content marketing priority,
the question becomes how to do it in an effective way. There are many techniques that bloggers can use to improve their ROI. Here are three ideas that will help you get the most out of your efforts. The first two you may have heard before, but the third one may be new to you.
Three Ways Bloggers Can Expand Their Audience
1) Post Consistently
This is a piece of advice that you’ll find all over the internet. It may be cliché, but it’s true. Consistently posting quality content can get you increased traffic. Remember that 600 million blog figure? Only 31 million bloggers are active right now. That’s only 5% of the blogs out there. 87% of active bloggers are professionals and post regularly. Not only does writing consistently boost SEO, but it also improves your authority.
In a recent post titled “Is There an Ideal Blog Post Frequency the Drives Traffic”, Chris Lema, quantified the importance of consistent blogging. He measured the impact of writing daily posts and says his traffic has jumped 500%. All from writing daily
. Clearly, Google search prefers consistent posting of quality, useful, actionable content. If you can achieve that, you have a higher likelihood of showing up often and prominently in searches.
This brings us to the next point:
2) Make Your Posts Voice Searchable
You may have heard that a significant percentage of the world’s online searches are now voice-based. That’s becoming more true every second. Research shows that nearly 40% of adults use mobile voice search once daily.
With the introduction of voice assistants, search engines are making a big change. People want to be able to ask questions with a simple command and have a response in an instant. So what does this mean for bloggers? No longer do you just need to be one of the top 10 responses on Google; people want only one good answer that is going to give them exactly what they’re looking for. So, the challenge for bloggers, be the best answer to users’ questions. Blog posts must be easy to read, and provide clear and concise information, to stand a chance of being relevant for voice searches.
Now for an idea, you may not have heard about:
3) Put Your Blog into the Smart Speakers of Your Readers
The trend of listening to audiobooks and podcasts has certainly taken off. According to research, 104 million US citizens listen to podcasts every month in 2020.
What if people could listen to your blog posts? It just-so-happens, that Voice Assistants are getting better at reading text. Voice Assistants allow them to just ask for information while commuting, exercising, cooking, or even listening in bed!
And with Voice Assistants, you don't need to add audio to your blog posts. Instead, you can take advantage of the Voice Assistants text-to-voice technology that will automatically turn your blog post into a podcast. Your blog could even carry on a conversation with multiple characters if you wanted!
Make your blog accessible to your readers by using the world’s most popular voice assistants, Google Assistant and Amazon Alexa. If you want to be one of the top bloggers in your niche, contact CreateMyVoice.com to learn more.
