So, I was planning to share with you new cool places you can find Alexa, like in Sonos speakers, and Bose headphones. Or which large business have just adopted Alexa, like BMW, Dunkin Donuts, or St. Luis University.  But then I got into the information coming from Amazon's Key Note Address at IFA, which is a huge consumer electronics trade show happening in Berlin right now.  The things Amazon is sharing is way more exciting and impressive than individual examples. You will love this!

In the last post, we talked about how voice technology has changed how we search. Voice searches are, more specific, more conversational, and use more words.  We also talked about how to take advantage of these changes by adding phrases and entire questions to the metadata that accompanies our posts, or episodes.

Voice is changing how we search. Google says that 20% of mobile searches are done by voice. And 40% of adults say they use voice search at least once a day. Forecasters expect that by 2020, 50% of all searches will be done through voice. Why are so many searches changing from text to voice? The simple answer is that it is easier and faster.  And this begs the question, is voice changing how we search?

What is the latest forecast of smart speaker adoption? Who uses them? Why should you care? If you write a blog or produce a podcast, you should care a whole lot, and here's why. According to Canalysis from May of this year, 100 million smart speakers will be adopted by the end of this year.  But still, why should you care?